LondonHoops partnered with global basketball brand AND1 to deliver a free community basketball activation in London, hosted within the iconic Hoxton train arches. The event was designed to bring together local players and fans through structured 1v1, 3v3, and shooting competitions, offering high-value prizes including branded merchandise and trainers. The event attracted over 200 attendees, generating strong community engagement and a vibrant, competitive atmosphere. The act

The Hoopbus is a nonprofit that travels the world using basketball to unite and inspire communities through free events, court makeovers, and youth programs promoting peace, love, and inclusion. They came to trafalgar square london and we were invited to check out the bus and play some games

MK is in London for the second time, taking on a 1v1 tour across the city’s top four courts, facing off against the best streetballers chosen from each location. LondonHoops hosted MK during his time in London, coordinating events and assembling local players for matches against him.